More than 30 decision makers accepted the invitation of Prantho & Partners to come to the Vitra showroom in the hip Zurich-West area to discuss how to create new business by putting the customer first. Five partner companies and clients gave their insights into how they create engaging customer experiences. The format was a power speech followed by a discussion round. The learnings from this interactive after work event were the following:

  • You can only create exciting customer experiences if you focus on your own employees first.

  • Design Thinking is an excellent approach to incorporate the human-centered elements in any digital transition project.

  • Growth opportunities arise almost naturally when you start walking in your customer’s shoes, as case studies from the Finance, Automotive & Luxury industries showed.

  • Marketing ROI grows when real events are combined with smart technology.

The five power speeches led to engaging discussions with the audience.

The “spiritual” break

Marie Boltenstern presenting a digital strategy for a fine jewellery brand

Thanks for coming, we will do it again! Stay tuned for videos, photos and more content from the event! Thomas and Susanne

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