Projects

Developing a sales activation program for a strategic market

Definition der Strategie für ein Ingredient Brand Programm mit dem Ziel die Markenbekanntheitund Absatzzahlen in einem anspruchsvollen Marktumfeld zu erhöhen.

Re-defining the customer experience with 3D-printed jewellery.

Sparring Partner for the first mover in directly 3D printed fine jewellery. Development of an innovative sales model that includes the customer in the design process, and therefore creating an exciting customer experience. Creation of the interface to the customer and international business development.

Defining an enhanced patient’s journey and experience mapping. Creating a new way of integrating medication into the healing process.

Defining an enhanced patient’s journey through interdisciplinary Design Thinking workshops. Developping a new and effective methodology to integrate medication in the healing process.

Developing an innovative retail platform for the watch industry.

Testing a new way of selling watches in a retail pop up concept. Creation of a new experience how to buy watches. Testing the back end availability of products in a real time retail scenario (click & collect). Developing an integrated model for dealers.

Ensuring growth through brand recognition and cross channel harmonisation

Defining the omni-channel strategy and the roadmap for a leading furniture and accessories brand, including customer profiling and customer journey workshops. Business modelling for retail and online rollout. Interim management for Key Accounts.

Business Development of B2B distribution.

Distribution development of a Swiss start-up luxury brand around the opening of a flagship store in Zurich. Defining pricing and margin models for an omni-channel launch.

Early Concept Testing and Customer Profiling.

Trend-Receiver for innovative mobility and retail concepts. Participating in customer profiling and segmentation workshops. Trendreceiver Scouting for international concept testing.

Managing the start up of a Swiss jewellery brand.

Built from scratch an innovative fashion accessories brand with business modelling, fast prototyping and concept testing with department stores and in a travel retail environment. Founding member of a AG located in Geneva, management of 2 rounds of financing, incubation of a B2B business model.

Developed and established an annual forum to share best practices in innovation management.

Invented and executed the Master Innovation Summit for 5 consecutive years at Stuttgart Media University with power speeches of industry experts and master students (topics: fast prototyping, Big Data, lean start up, creative disruption and future of retail).

Business Modelling and early concept testing.

Concept development of a Swiss lifestyle brand in the premium health food industry. Community testing and creation of ecosystem for roll out including partner network and social media campaigning.

Strategy consulting to implement the matrix organisation in Europe, Asia and America.

Define and implement with the ExB the multi-channel growth strategy for the largest global photo community with the opening of gallery stores in relevant metropolitan areas around the world.

Hands-on interim management to reach sales goals.

Implementing the seven pillars of growth at the retail level to ensure the sell-through of a new jewellery brand and create a new customer experience in a competitive retail environment.

Customer centric business modeling with blue ocean process.

Moderation of Blue Ocean workshops to develop new business models and new customer focussed experiences for the legendary brand around the opening of the new airship hangar.